Psyma presents "THE GLOBAL DOCTOR" at the 2007 PBIRG annual conference
The Psyma group, in collaboration with SSRI from Japan, recently conducted and presented findings from a global survey at the PBIRG 2007 annual conference.
Pharmaceuticals have become one of the most globalized products. They are marketed worldwide, often branded under one name and supported by global communication campaigns and international positioning strategies. But to what extent do the prescribers share common values and motivations? Which messages reach them? What are the psychological and social drivers of their medical behavior?
- Psyma and SSRI have teamed together to conduct a global study to identify similarities and differences in physicians' attitudes, lifestyles and motivations around the world
- Data are presented from a survey with 600 physicians that targeted both primary care physicians and specialists and which was fielded in the USA, Germany, Spain, Mexico, China and Japan in early 2007
To receive a copy of these findings or to schedule a live meeting or a webcast, please contact Shara Neidell who will gladly take you or any of your colleagues through these valuable insights.