PRESENTATION: "Organic Ethnography"
Psyma presents “Organic Ethnography: A chat about the ethnographer's dilemma; capturing true consumer insights without interference” at the 2009 Shopper's Insights Conference.
Have you ever been on a shop-a-long and wondered if the consumer is just "performing for you" and not acting as they would in a more organic setting? Psyma International has discovered and tested multiple ways to become a "fly on the wall" in the course of consumer experience. In this presentation we will discuss three new techniques that have given our research team access into truck-stop bathrooms, shown us the influence (or lack thereof) of the retail sales associate and given us a bird's eye view of consumer behavior during the weekly shopping trip.
In this presentation you will learn:
- How these techniques can be used to refine customer relationship management
- How respondent self data capture can become a catalyst for category innovation
- How the shop-a-long research visit can yield unbiased results
To receive a copy of this presentation or to schedule a live meeting or webcast, please contact Greg Cobb who will gladly take you or any of your colleagues through these valuable insights.