PRESENTATION: Cohabitation: Re-thinking the Client/Consultant Relationship"
Psyma presents "Cohabitation: Re-thinking the Client/Consultant Relationship" at the 2009 Market Research Event.
The goal of market research is to develop an accurate conception of the consumer experience and convey this to a client. But in many cases, the client's internal clients (marketers) are far removed from actual interaction and observation of the consumer. This is the responsibility of the market research consultant. In this presentation we will explore how involving a cross-functional client team directly in the research improves the quality of the research and increases buy-in and credibility. We will cover team building, training techniques, work session and presentation tips, as well as the overall philosophy behind close collaboration between the researchers and the client team.
This presentation will cover:
- Defining Cohabitation - roles and responsibilities of clients and vendors
- Steps for Success in planning for your project
- Fieldwork do's and don'ts
- Utilizing the partnership during analysis
- Communicating learnings to the broader team
To receive a copy of this presentation or to schedule a live meeting or webcast, please contact Anna Martin who will gladly take you or any of your colleagues through these valuable insights.