News
Psyma International Medical Reorganized To Meet Global Demand
Psyma’s international medical marketing research business is undergoing reorganization in order to meet the demand for an ever more globally oriented scope of services and expertise.
ARTICLE: "Motivate and Inspire: How to establish and nurture online discussion-board conversations"
Conducting research online with discussion boards is an appealing option for many companies looking to reach out over a large geographic area or collect information on difficult-to-reach segments. In this article published in the January 2001 issue of Quirk’s, Greg Cobb takes a look at the challenge of keeping respondents engaged during online studies.
ARTICLE: "All Together Now: How client participation can enrich research"
Traditionally, market research vendors and clients have been responsible for very specific portions of a study, but when you are aiming for a deep understanding of the consumer experience, this model presents some barriers. In this article published in Quirk's, Greg Cobb explores the value of a more collaborative client/vendor relationship.
PRESENTATION: "Cohabitation: Re-thinking the Client/Consultant Relationship"
The goal of market research is to develop an accurate conception of the consumer experience and convey this to a client. But in many cases, the client's internal clients (marketers) are far removed from actual interaction and observation of the consumer...
WEBINAR: Quantifying Emotional Drivers in Physicians' Attitudes & Behaviors
Emotional drivers are an under-researched and increasingly important dynamic to understand in today's competitive pharmaceutical landscape. However, many pharmaceutical manufacturers struggle to assess the emotional landscape surrounding their markets and products, particularly from a quantitative perspective...
PRESENTATION: "Organic Ethnography"
Have you ever been on a shop-a-long and wondered if the consumer is just "performing for you" and not acting as they would in a more organic setting? Psyma International has discovered and tested multiple ways to become a "fly on the wall" in the course of consumer experience...
This poster introduces the "Virtual Velcro Whiteboard" - a new methodology for capturing perceptual responses in an online environment. In essence, this methodology turns multidimensional scaling (MDS) "on its head." Respondents interactively create their own perceptual maps visually...
WEBINAR: Hybrid and Blended Methodologies
Over the past few years, we have found our clients are looking for more powerful research tools to capture qualitative insights and to understand if these insights have broader appeal and implications. By utilizing Hybrid or Blended research methods, clients can get both qualitative insights and quantitative numbers with just one project...
PRESENTATION: "Global Guru: Using Ethnography to Uncover Fresh Insights Across Cultures"
Ethnography has become a buzzword in consumer research, but with high management expectations and investment levels, the flawless planning, execution and analysis of ethnographic studies are crucial to ensure success. These challenges are multiplied when the scope of the research is global...
WEBINAR: “Utilizing Digital Media to Augment Qualitative Online Research”
Online research enables companies to conduct research with large samples at low costs. However, some feel this technique can limit learnings as auditory and visual cues can be missed...
Pharmaceuticals have become one of the most globalized products. They are marketed worldwide, often branded under one name and supported by global communication campaigns and international positioning strategies. But to what extent do the prescribers share common values and motivations?...
PRESENTATION: Ethnographic Techniques Applied to Innovation
Do you feel that you’ve talked with and about your patients until you are blue in the face? Have you looked at them from every angle and researched yourself into a corner? Are you looking for new perspectives and ways to identify potential new areas of insight?...
ARTICLE: “Clinical Trials and Statistical Tribulations"
The recent Avandia case and ensuing public discussion highlight the need for clearer statistical metrics. Written by Brian Attig, VP Quantitative Services Division & Alison Clabaugh, Senior Project Manager. Published in the February 2008 issue of the peer-reviewed journal Applied Clinical Trials...
WEBINAR: Introduction to Ethnographic Research in the Healthcare Industry
Do you feel you've looked at your customer from every angle and have researched yourself into a corner? Are you looking for a new perspective and an exciting and fun new way to connect with your patients? Have you considered spending time with them in their own environment and getting to know them on a more profound level?...
Psyma presents "THE GLOBAL DOCTOR" at the 2007 PBIRG annual conference
The Psyma group, in collaboration with SSRI from Japan, recently conducted and presented findings from a global survey at the PBIRG 2007 annual conference...
October 2006: US operations is launching its new "Behavior and Insight" division
We are excited to continue our US expansion by launching a new division specifically dedicated to "Customer Behavior and Insight" research. For decades, the consumer industry has led the way in going beyond conventional interviewing techniques, in order to better explore and understand customers' attitudes...