Research Expertise
Our healthcare practice offers a wide range of strategic consulting services, offering the entire range of qualitative and quantitative services across the product life-cycle.
New Product/Indication Development
- Concept Testing
- Clinical Trial Design
- Licensing Opportunities/Portfolio Management
- Handling/Packaging Testing
- Treatment Algorithms/Patient Flow Mapping
- Market Landscaping
- Forecasting
- Pricing (including integrated audience models)
- Formulary Management
Positioning and Communication Strategy
- Initial Positioning/Message Development
- Trademark Research
- Repositioning/Reaction to Marketplace Dynamics
- Brand Development (Brand Pyramid, Personality, Logo, Trade Dress/Packaging…)
- Segmentation
- Advertising Concept Testing/Journal Ad and Detail Aid Testing
Post-Launch Assessment/Life-cycle Management
- Awareness, Trial and Usage Studies
- Qualitative "Pulse" Research
- Patent Expiration Management
- Line Extension Opportunities