Methodologies
Psyma International offers a variety of approaches that are tailored to meet your research objectives:
Qualitative:
- In-person Ethnography/Observational Research
- Should your project call for more in-depth detail, we invite you to consider our ethnographic research, an observational approach to market discovery and hypothesis generation
- In-depth, one-on-one interviews, focus groups, mini groups, dyads, triads,
hybrid phone/online, etc. - Traditional and projective techniques, emotional drivers
Quantitative:
- Online, via telephone or in-person
- Advanced analytics in support of Forecasting, Pricing and Positioning
(e.g., conjoint, segmentation utilizing Bayesian and Latent Class analysis) - 360° Creative Assessment™
(quantitative testing of creative executions and other hybrid Qual-Quant methods) - OneWorld Metrics™
(commitment to methods and measures that are free of scale and culture bias)
Exclusively online
- Topic-specific blogging
- Live individual interviews and focus groups