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Consumer Goods Group

"Human behavior flows from three main sources: desire, emotion and knowledge" - Plato

Lois Sesskin is a Senior Vice President with our Behavior and Insight division. She leads clients through innovative research processes to uncover the articulated and unarticulated needs, drivers, behaviors and motivators across value chain members to provide actionable insights and results.

One of the most challenging issues this industry faces is the unlimited freedom consumers have to find and choose products. From hypermarkets to on-line boutiques, shoppers must decide not only where to shop, but also choose from an enormous number of brands. Differentiating your brand from the competition is now more complex and more important to continued profitability than ever before. Psyma's Customer Behavior & Insight division delves into human behavior to discover the gap between available products/services and consumer demand. With this informed perspective, innovation emerges from what your consumers truly want and expect.