Insight Workshop
Customized training to give your team the knowledge, tools and practice needed to conduct an insight project on their own. This is a great tool for those who cannot afford to hire a consultant to do the project for them or want to enhance the skills of a team who will be participating in an upcoming project.
Psyma Workshop Methodology
- Listen and Learn: the trainer will discuss the technique
- Watch and Debrief: the trainer will demonstrate the technique
- Read and Remember: the trainer will distribute the written documentation of the technique
- Plan and Do: the trainer will give trainees an exercise to practice the technique
Ethnographic and Observational Research Workshops
- How to Design and Manage a Project: a hands-on workshop covering topics such as how to determine research objectives, research techniques, type of respondents, recruiting, data collection techniques, research teams and data management
- How to Conduct and Debrief a Project: an experiential workshop covering how to manage biases, enter a site, write an observation and discussion guide, listen and observe, take notes, debrief and build a field record. The workshop ends with an actual site visit so teams can practice their new skills and debrief the experience
- How to Analyze the Findings from a Project: an experiential workshop covering the description, analysis and interpretation of ethnographic and observational research data. Specific analysis techniques, such as clustering, data mapping, theme development and relational diagramming, will be covered
Customer Connection Points Workshops
- Communities of Connection: a workshop covering the different tools, techniques and methods to understand target markets. Psyma tools such as Supersumers, Creative Consumers, Alternative Perspectives, Friend Dyad or Triad Interviews, Lead User, Early Adopter/Sneezer and Research the Researcher will be covered
- Location Workshop: a workshop discussing tools, techniques and methods to understand how location impacts insight in research. Psyma tools such as Immersion Excursion, Focus Groups, Value Chain Visits, Real Life and Psyma Sight & Sense will be covered
- Technique and Tool Workshop: a workshop reviewing new tools and techniques to get enhanced value out of traditional qualitative research methods. Topics such as Brand Value Pyramid, Projective Metaphorical Analogies, Psyma Search and Self-study, Role Reversal Groups and Environmental Scanning will be covered