Business to Business Group

"Human behavior flows from three main sources: desire, emotion and knowledge" - Plato

Lois Sesskin is a Senior Vice President with our Behavior and Insight division. She leads clients through innovative research processes to uncover the articulated and unarticulated needs, drivers, behaviors and motivators across value chain members to provide actionable insights and results.

As the East offered products at lower and lower prices, manufacturers answered this challenge by rigorously implementing process improvement methodologies such as TQM, ISO and Lean Manufacturing. Now that companies in developing countries such as China and India have grown into full-scale operations, competition has become fiercer. Innovating at every point of the new product development cycle will be vital to maintaining and growing market share. Reduce the costly guessing games of new product development by gaining an in-depth understanding your market's needs. Psyma's Customer Behavior & Insight division delves into human behavior to discover the gap between available products/services and consumer demand. With this informed perspective, innovation emerges from what your consumers truly want and expect.