Automotive Group
The Psyma Integrated Automotive practice provides custom-tailored market research and consulting solutions for OEMs, suppliers, dealer networks and creative agencies. As our motto states: "Committed People Creating Customized Solutions", our primary focus is on serving clients and providing them with measurable results.
Every project is approached uniquely through a highly collaborative process that blends our clients' knowledge with our expertise and insights, resulting in actionable insights and focused direction. Clients count on us to use our 'know-how' to identify the right solutions for their specific challenges. Our clients appreciate that we function like a Boutique Shop in our home markets, yet seamlessly transition to a global partner.
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Shannon Sheppard is Vice President of the Psyma Automotive Practice in North America. She enjoys taking an active role in her clients' product development, branding and marketing processes. Shannon has wide ranging experience specializing in the automotive industry for 16 years; she also enjoys working on retail, CPG and financial initiatives. Shannon Sheppard |
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Christina Eisenschmid is the Managing Director of the Psyma Research+Consulting, GmbH and heads the Psyma Automotive Integrated Practice in Europe. She holds a degree in psychology and brings with her 20 years of research and consulting expertise for the automotive industry. Christina Eisenschmid |
Key Project Areas:
- Brand & Product Positioning
- New Product / Concept Development
- Segmentation
- VOC
- Brand Equity
- Ad-hoc Product Research
- Static & Drive Clinics
- Stakeholder Satisfaction & Loyalty
- Intercept Benchmarking Study for Automotive Websites
- International Projects
Full-Service Automotive Market Research, with enhanced methodological expertise in:
- 'Hybrid' Market Research
- Advanced Qualitative Techniques
- Ethnography
- Online Research
- Advanced Analytical Client User Support
Approach & Benefits:
- Multilingual staff with proven automotive research expertise
- Commitment to best-in-class quality standards
- Experienced in complex sampling & logistics management
- Centralized technical capabilities – survey programming (e.g. online, CAPI), data processing
- Wide range of deliverable options – SPSS, mTab, reader-friendly tables in pdf & Excel, verbatim databases, video & audio highlights, PowerPoint slides, narrative reports, client presentations & workshops
- Access to a network of powerful fieldwork resources on the global level
Differentiators:
- Truly integrated approach to conducting automotive MR across key markets (team, processes, interpretation)
- Cross-cultural understanding of consumer behavior and client needs in the global automotive marketplace
- Broad spectrum of quantitative and qualitative methods
- Tailor-made solutions rather than standardized tools
- Total client focus & commitment – researchers with a passion for automotive research who go the "extra mile"
- Research perspective enhanced by team member experience on the automotive OEM side