Automotive Group
Psyma Automotive provides custom-tailored market research and consulting solutions for:
- OEMs of passenger and commercial vehicles
- Suppliers to the automotive industry
- Auto-related service industries (including petroleum companies)
As our motto states: "committed people creating customized solutions", our primary focus is on serving clients, meeting their individual needs and providing them with actionable results. From a market and marketing oriented perspective, we apply the specific methodologies and techniques that are most suitable to address the client-specific questions and tasks.
Key Project Areas:
- Brand & Product Positioning
- Target Group Marketing
- Baseline Studies
- Ad-hoc Product Research
- Stakeholder Satisfaction & Loyalty
- Intercept Benchmarking Study for Automotive Websites
- International Projects
Full-Service Automotive Market Research, with enhanced methodological expertise in:
- 'Hybrid' Market Research
- Advanced Qualitative Techniques
- Ethnography
- Online Research
- Advanced Analytical Client User Support
Approach & Benefits:
- Multilingual staff with proven automotive research expertise
- Commitment to best-in-class quality standards
- Experienced in complex sampling & logistics management
- Centralized technical capabilities – survey programming (e.g. online, CAPI), data processing
- Wide range of deliverable options – SPSS, mTab, reader-friendly tables in pdf & Excel, verbatim databases, video & audio highlights, PowerPoint slides, narrative reports, client presentations & workshops
- Access to a network of powerful fieldwork resources on the global level
Differentiators:
- Truly integrated approach to conducting automotive MR across key markets (team, processes, interpretation)
- Cross-cultural understanding of consumer behavior and client needs in the global automotive marketplace
- Broad spectrum of quantitative and qualitative methods
- Tailor-made solutions rather than standardized tools
- Total client focus & commitment – researchers with a passion for automotive research who go the "extra mile"
- Research perspective enhanced by team member experience on the automotive OEM side