About Us
A World Of Expertise
Today's marketplace has one constant—competition. No matter how innovative your new product or service, proper positioning and effective marketing are key to keeping you from losing ground to a growing field of competitors.
That's why you can't afford to take risks in selecting your marketing research consulting. You need a consulting partner with international savvy and local connections. A firm who is fluent in the many cultures and languages of our global villa—as well as your own. A firm who understands your industry and excels at marketing research. A group, in short, with a world of expertise and a wealth of knowledge. Psyma. When global expertise matters.
Commitment To Excellence
In a dynamic industry where the quality of your marketing research can be the deciding factor in successfully differentiating your brand, you need a strong consulting partner with the resources, capabilities and drive to help you succeed.
At Psyma International, we pride ourselves not merely on the integrity of our results but also the strength of our relationships. Our team is comprised of respected professionals who have made a long-term commitment to their work. Our local affiliates and moderators are among our most trusted associates. Our satisfied clientele is our most valuable asset. Taken together, it's an unbeatable combination for helping groups like yours achieve their ultimate goal: Developing leading brands in your marketplace.
Psyma is also strongly committed to adhering to guidelines and rules of conduct established by leading industry associations (CASRO, ESOMAR, MRA, PBIRG, PDMA).
Multi-Disciplinary Approach
In order to guide your product through the dynamics of an ever-changing global market, you need a comprehensive, multi-disciplinary approach to the process. You need to consider the specific cultural, behavioral, psychological, economical, sociological and ethnographic aspects of multinational market research and their impact on the overall success of your brand.
Research insights are evaluated carefully to ensure a successful launch. With our worldwide network of specialists, we can also track and reposition your product accurately, for optimal domestic and international results. Most importantly, we are experts, leveraging the most appropriate methodologies to help you set and meet realistic goals every time.
Not only will we customize market studies to fit your specific needs, we will also be your most conscientious colleague, realistically planning for local conditions, warning you of potential pitfalls, and verifying your study's viability before it is fielded. After all, the basis of any solid relationship is honesty.
Comprehensive Understanding
The results of the resources you allocate to product development and promotion are exponentially richer with a thorough understanding of human psychology in its particular and distinctive cultural environment.
For more than five decades, the Psyma Group has been a full-service agency, establishing itself as one of the foremost suppliers of meaningful market research to numerous organizations We understand that, in order for your research to be successful, ours should be: that's why we target a highly specific range of respondents, polling, testing, and interviewing everyone who might influence your product's market evolution. From stake holders to end users, we consider every decision maker's opinion carefully so you can make your decisions with confidence.
As providers of customized marketing research solutions to well-known global groups, with thousands of studies completed to date, we have the experience, credentials and success stories to prove it. Psyma has the prescription for your group's bottom-line success.
Global Reach
Today, with our strong local presence in North America, Europe, Latin America and Asia, we routinely conduct research projects, gathering data around the globe, crossing borders, cultures and continents fluidly, to confidently achieve our clients' objectives. To complete a single, custom research project, it's routine for Psyma International to coordinate efforts across several continents simultaneously. Psyma. The world is your laboratory.
As we recognize there are many providers available, we would like you to know how Psyma differentiates itself in the marketing research consulting arena. Psyma believes in…
Assigning highly competent, quality people to your projects:
- Our consultants are professional researchers committed to top-notch marketing research…
Our multi-disciplinary teams are dedicated to innovative methods - Our team offers a vast range of expertise in qualitative and quantitative techniques…
We believe "Tools are good; knowledge is better" - The vast majority of our business comes from industry referrals…
We do not have a sales force: "Who you meet when launching a project, is who will be involved with the research project" - Our consultants do not work on a commission basis, allowing them to invest themselves fully in both small– and large–scale projects
Remaining an independent, global mid-sized group:
- Our quality service is the result of carefully controlled growth. As a global mid-sized company, we can extend a truly personalized service to you and your team
- While other firms disappear through mergers and acquisitions, Psyma continues as an independent, privately held consulting group. This enables us to remain highly responsive, flexible and proactive about delivering results that meet and exceed your needs
- As a global company, we have extensive research experience on all six continents. Our staff of consultants is truly international
Always keeping your best interests in mind:
- Our approach is simple – if our available resources or therapeutic area expertise cannot add value to your project, we won't take it on. We value the long-term relationship over the short-term, one-time sale. At Psyma, we deliver solutions while we build partnerships.
- Our proposals provide you with aggressive, yet realistic deadlines for research and deliverables so that you and our team build–and maintain–credibility within your own group
Imparting knowledge continuity:
- Our staff turnover is one of the lowest in the industry, enabling us to bring stability and knowledge continuity to your team and your marketing efforts
Numerous leading global organizations, from a wide range of industries, already trust the services of the PSYMA GROUP companies and their consultants.
Consumer and BtoB industry
Adidas, Alistan, Allianz, atradapro.de, Bestfoods, Bosch, Breitsamer Honig, Buderus, Burda , Citibank, Commerzbank, Computec Media, Conrad, Cosmopolitan Cosmetics, Datev, Dell, Develey, Deutsche Bank, Deutsche Post World Net, Dr. Oetker, EnBW, Festo, Fiskars, Gasversorgung Süddeutschland GmbH, Georgia-Pacific, Gong Verlag, Grohe, Hallmark, Hilti, HOT, Infineon, Klöckner Pentaplast, Knoll, Kraft Foods, Masterfoods, MeadWestvaco, Navision Saint-Gobain, Neff, Piasten, Premiere World, PreussenElektra, Purolator, Qualcomm, Quelle, Reader's Digest, Reemtsma, Ronneburg Naturheilmittel, Saint-Gobain, SAT 1, SCA, Schlumberger Industries, Schöller, Schneider Electric, Scholler/Nestle, Schott, Siemens, Sprint, Stollwerck, Thüringer Waldquell, T-Mobile, Tucher, Valvoline, Villeroy & Boch, WDR, Wella, Wingas, Wort & Bild Verlag, Yahoo!, Y-Media, Zycie...
Healthcare Industry
Abbott Laboratories, Abels & Grey, Actelion Pharmaceuticals, Alcon Pharma, Alexion Pharmaceuticals, Altana Pharma (now Nycomed), Amgen, Astellas, AstraZeneca, Aventis Pharma, B. Braun, Bayer HealthCare, Bayer Schering Pharma, Bayer Vital, Beiersdorf, Berlin-Chemie, Bioiberica, Biogen Idec, Bionorica, Boehringer Ingelheim, Bristol-Myers Squibb, Celgene, Chibret, Chiesi, Chiron Behring, Chugai Pharma, CSL Behring, Desitin Arzneimittel, Eidetics, ESC European Society of Cardiology, Essex Pharma, EVM European Vaccination Manufacturers, Fresenius Medical Care, Fujisawa Deutschland (Astellas), Galderma, GE Healthcare, Gilead Sciences, Gist-brocades, GlaxoSmithKline, Grünenthal, Guidor, Paul Hartmann, Heumann Pharma, F.Hoffmann-La Roche, IBEX Technology, Ipsen, Janssen-Cilag, Lichtwer Pharma, Lilly Deutschland, L'Oreal, Madaus, McKinsey & Company, MCM Klosterfrau, Medicines Company, MediGene, Medopharm Arzneimittel, Merck, Merck KGaA, Merck Vaccines, Merz Pharmaceuticals, Millennium Pharmaceuticals, Mitsubishi Pharma, MSD Sharp & Dohme, Mundipharma, Nitec Pharma, Novartis, Novo Nordisk, Nycomed, Organon, Pfizer, Purdue Pharma, Roche, Roche Consumer Health, Roche Diagnostics, Sankyo Pharma, Sanofi-Aventis, Sanofi Pasteur, Sanofi-Synthelabo, Savient Pharma, Schering, Schering-Plough, Schott, Schwarz Pharma, Solvay Pharmaceuticals, Springer, Storz Instruments, Sueddeutsche.de, Takeda Pharma, The Global Fund, Theravance, Thiemann Arzneimittel, UCB Pharma, VIATRIS, VDMA, Vetter Pharma, Wyeth Pharmaceuticals, Yamanouchi Europe...
Automotive Industry
Alfa Romeo, Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Citroen, Fiat, Ford, GMC, Honda, Hummer, Hyundai, Lamborghini, Lancia, Lexus, MAN, Mazda, Mercedes-Benz, Mini, Mitsubishi, Nissan, Opel, Peugeot, Pontiac, Porsche, Saab, Saturn, Seat, Skoda, smart, Suzuki, Toyota, Vauxhall, Volkswagen, Volvo...