Psyma Ibérica Management

The PSYMA GROUP AG is the majority shareholder of Psyma Iberica and contributes with its know-how, resources and the experience to ensure the success of each project.

In addition, Psyma Iberica's management has three founding directors. Their experience in total accumulates to over 50 years and they work on each project, giving their strategic value with guaranteed actionable results and promising that all the initial objectives will be covered successfully.

Ignacio Macias

(Managing Director)

Email: ignacio.macias@psyma-iberica.com
Psyma Iberica: +34 - 606728818 (mobile phone)

With over 14 years of experience in strategic marketing, he has developed his professional career in leading global market research agencies.

He has experience in the following markets: telecommunications, financial services, and B2B projects. Ignacio has delivered market research information that has lead to immediate marketing actions to the most important players in their industries across Europe.

Ignacio has a bachelor in Business Administration, an MBA from the University of Pittsburgh (USA), and in 2001 was awarded with the Betta Gamma Sigma award for being #1 in the year. He specialized in Strategic Marketing at the University of Harvard Boston, USA. Currently, Ignacio Macías is a member of the Steering Committee of EphMRA associate members.

Carlos Moreno

(Partner-Director)

E-mail address: carlos.moreno@psyma-iberica.com
+34 680853706 (mobile phone)

Carlos contributes 20 years of experience in the qualitative field of research to Psyma Iberica. Before joining our team, Carlos headed qualitative departments in three different Spanish agencies, most of his experience was gained in the healthcare industry. Carlos delivers market research that is actionable from day one, with in-depth insights. Carlos holds a degree in Psychology with a major in Industrial Psychology and Clinical Psychology.

Nuria Fernández

(Partner-Director)

E-mail address: nuria.fernandez@psyma-iberica.com
+34 680485798 (mobile phone)

With 19 years of experience in qualitative market research, Nuria has acquired her expertise in various international market research agencies. Much of her experience has been gained in the telecommunications industry, and enjoys an excellent reputation as an outstanding qualitative moderator and analyst.
Nuria holds a degree in Psychology from the University Autonoma de Madrid.

Javier González

(Socio director)

E-mail: javier.gonzalez@psyma-iberica.com

+34 617795748  (mobile phone)

With over 11 years of experience in the quantitative field, Javier has developed his career in several companies such as Icon Brand Navegation and Sigma Dos. Furthermore, he has worked with the most prestigious laboratories both nation and worldwide. Javier holds a degree in Marketing Research & Technique and in Economic & Business from the Pontificia de Comillas University, ICADE.

Javier's proactivity to collaborate in the company growth and development has been rewarded several times.