B2B - Business-to-Business research
These are specific kinds of research with firms/companies as the respondent. Firms and companies as well as individual end-customers have their needs, habits, attitudes, expectations and understanding these is essential for running a successful business.
The target people for questioning in terms of B2B reserch are usually concrete workers that are in charge of the specific field and have the power to take decisions within the particular company.
We regularly run B2B research in most various industrial fields – ranging from bank sector, IT and telecommunication, through the branche of medicine, building industry, automotive up to chemical, petrochemical, metallurgical etc. industry.
A frequent part of B2B research are expert interviews. These are interviews with experts in the particular industrial field – professionals of the biggest companies in the field, professional associations, journalists as well as representatives of the municipal authorities.
Most frequent in terms of B2B research are:
- Customer satisfaction survey (company customers) průzkumy spokojenosti zákazníků (firemní klientela)
- Customer expectations analysis analýzy očekávání zákazníků
- Decision process analysis analýzy rozhodovacích procesů
- Distribution chain relations analysis analýza vztahů v distribučním řetězci
- Customer relations optimalization optimalizace vztahů se zákazníky
- Benchmark competition benchmark konkurence
- Company, competition, product image image společnosti, konkurence, výrobku
- Sector analysis – market enviroment, competition analysis, market potential, legislative limitation etc.