About us
Who we are
Already since 1990 we pursue a market research in the Czech Republic and we offer complete services connected with collection, processing and evaluation of information necessary for marketing decision-making. We are not only a supplier of the data gathered on the Czech (or foreign) market but we can provide our customers with reliable data necessary for marketing decision-making that are based on relevant, quality and up-to-date information gathered from the market research; next, these data are based on our experience and knowledge in the field of market research, marketing and data analysis.
What we do
As our company name (psyma) indicates, we focus on psychological marketing, i.e. on psychologically and economically extended marketing strategy. There are graduates in economics and psychology in the working team of psyma company who have long-standing experience in the field of market research, university teachers lecturing market research and promotion, authors of many specialist publications in the Czech Republic and abroad. There are also mathematicians, sociologists and other professions in the team.
In the field of quantitative research, we cooperate closely with our daughter company Mareco s. r. o. that focuses mainly on quantitative methods of the market research. Thus, in cooperation with our daughter company Mareco s. r. o. we provide our customers with complex services in the field of both qualitative and quantitative research.
We offer services in the field of consumer and B2B researches to our customers. We can carry out a data collection by classic Face-to-Face interviewing, Internet surveys, telephone interviewing and also by qualitative methods like individual in-depth interviews or group discussions.
Thus, we are a company that offers "full service" in the field of market research.
Quality standards
Membership of our senior executives in ESOMAR (European Society for Marketing Research) association means acceptance and respect of work principles determined by this association and it guarantees observance of high quality requirements of researches pursued.
Psyma Group
PSYMA Praha s. r. o. is a part of the international Psyma Group that is based in Germany and covers the whole Central European region with its subsidiaries. We can pursue and coordinate complex (qualitative and quantitative) researches in the whole World. You will find more information about Psyma Group on www.psyma.com or click on the country of your interest in the map above.
Mission Statement
- The PSYMA GROUP AG creates and unifies, at a global level, highly specialized information generating and strategy implementing service agencies.
- Our core competence rests in professional primary information oriented research and its interpretation. We are at our best when dealing with demanding products, services or regions.
- Our goal is the repeated, long-lasting and mutually beneficial relationship with all of our clients, employees, shareholders and providers.
- We continue to adapt to new demands. We foster promising talents among our staff.
- PSYMA GROUP AG promotes licenses of tools and Psyma franchises for a uniformity of quality, training and marketing.
- PSYMA GROUP AG invites other independent agencies with a complementing service profile, to join us under the PSYMA GROUP AG umbrella, thus creating a synergetic alternative to faceless, uniform and bureaucratic mega chains.
Corporate Principles
- Internally: Shareholders
Long-term profitability
Sustained shareholder value
Controlled risk taking
Steady growth
Innovation
Equal opportunity employer
International and multinational
Independent
Fair and open - Externally: Clients
Distinctive services
Relevant information
Professional designs
Top quality
Creative solutions
Proven tools, modules and benchmarks
Punctual and reliable
Critical solidarity with the client