Ethnography Research in China
From the very beginning, China has developed its very own culture and attitudes. Its history dates back more than five thousand years. Psyma China is acutely aware of the cultural differences between the East and the West. That is why we offer ethnographic studies for clients who want to gain deep insights into the Chinese way of life. Psyma offers a wealth of local expertise in ethnography and the accumulated knowledge of many years of qualitative research. We are well prepared to combine best-in-class methodologies with cultural knowledge to deliver actionable results.
Critical Success Factors for Ethnography in China
To understand the long history and traditions of a young market.
Combining methodologies to gain unique insights
In ethnography we often combine observation with other methods to gain insight into the lifestyle and attitudes that form the Chinese way of life.
Cultural insight based on understanding of China’s history
At Psyma China we look beyond the obvious. More than 50 years of research have taught us to look for the reasons why people think, act or behave in a certain way. Ethnographic research provides answers to those questions.
Solid analysis that leads to innovative results
Psyma China’s teams consist of experts who find patterns in the mass of rich and often visual data that we collect in ethnographic studies. Psyma’s specialists then adapt these patterns to find room for new products or innovative ways to communicate product benefits.
Market research is an essential tool to prepare a successful and individualized marketing strategy for China. Psyma, with its local experience, is your partner in China. We are a member of ESOMAR and EphMRA and adhere to the high quality standards set forth by the ESOMAR code of conduct.
You can also contact managing director Lisa Zeng to discuss your research needs in China. Mrs. Zeng is fluent in English and Mandarin Chinese.
Beyond traditional research methods, Mrs. Zeng can bring together complex and refined combinations of divers research methodologies. She has extensive expertise in helping clients understand the market situation in China for long-term business success in China.
Lisa.Zeng@Psyma-China.com Phone: +86 (21) 51.87.11.98