Automotive Market Research in China
The worldwide automotive market is in a state of change. The old paradigms are not holding anymore and new technologies are beginning to take shape. China is in the middle of this change and it is the car markets with the most first-time-buyers.
Psyma China helps you to make sense of the Chinese car market. For example, we conduct a large Car Website Benchmarking campaign and guide car makers to discover what Chinese consumers want from their car and the websites that tell them about it. Psyma has the experts and the expertise for your automotive research needs.
Large international brands trust Psyma to evaluate their car dealer networks. As the used car market is slowly developing we work with dealer networks to assure they meet the needs of their customers.
Psyma’s expertise is rooted in many projects for leading car manufacturers in China. Our history of qualitative and quantitative studies paired with our cultural understanding of China in the automotive field makes Psyma China an outstanding research provider in China. Car-clinics, web site usability studies and ethnography are only a few of the methodologies we offer for you to make sound decisions in China.
State-of-the-Art Research Facilities
- Offices in Beijing and Shanghai
- Streaming video to anywhere in the world
- Central studio locations
Efficient Service
- Ethnography
- In-depth interviews and focus groups
- PAPI, CAPI, CATI
- Online Interviews
Please contact managing director Lisa Zeng to discuss your research needs in China. Mrs. Zeng is fluent in English and Mandarin Chinese. She holds a degree in engineering.
Beyond traditional research methods, Mrs. Zeng can bring together complex and refined combinations of divers research methodologies. She has extensive expertise in helping clients understand the market situation in China for long-term business success.
Lisa.Zeng@Psyma-China.com Phone: +86 (21) 51.87.11.98