Pharmaceutical & Healthcare Research
Pharmaceutical and healthcare market research requires much more expertise and management than your average consumer research. Considering the complexities of each indication area and pharmaceutical substance class, it is of great importance to invest in a market research team that knows how to successfully develop and complete research in this dynamic and complex market. Psyma has specifically invested in a specialized team of professionals dedicated to healthcare and pharmaceutical research, who not only thoroughly invest in preparation before even initiating a project, but additionally invests detailed attention and expertise that match the needs of the multinationals that we work with and the specialized market force we interview.
At Psyma we conduct high quality research with healthcare professionals including but not limited to, physicians, specialists, KOLs, payers, pharmacists, nurses and carers etc.
Covering all indication areas and with expertise spanning various disease areas, Psyma has successfully conducted hundreds of qualitative and quantitative projects. Below a few examples of the indication areas we have previously/ commonly covered:
- Oncology
- Infectious Diseases
- Endocrinology
- Hematology
- Cardiology
- Plastic and specialized surgeries
- Contraceptives
- Vitamins & Minerals
- Vaccines
- Medical devices
- amongst others...
All our moderators/ interviewers have a medical-interviewing background and receive in-depth briefings and instruction about the topic area and objectives of the research, thus guaranteeing a smooth implementation of all research instruments.
All our Psyma experts enjoy integrating with the whole client research and project team, internally and externally, so as to develop materials which reflect the specific research objectives of each research and thus providing actionable and detailed data findings. To make the most of our expertise, please feel free to set up a capabilities meeting with our office and/ or send a request for proposal to one of our experts.