Methodologies
As a full service research institute we offer a vast variety of methodologies. For every project we analyze your specific requirements and suggest the best research approach, including one or even several different methodologies that we consider most adequately matched to your research objective(s).
No methodology caters to all needs. Therefore we analyze your research needs before we recommend a methodology, taking into consideration the impact of each methodological option and in light of your research objectives .
Below are a few examples of the methodologies we offer:
Qualitative research methodologies:
Methodologies with smaller sample sizes, and an in-depth exploration about beliefs, emotions and values of your target group. Qualitative research collects detailed insights, which make the difference for your business strategy. Here some of the most commonly used qualitative methodologies:
- Focus groups / group discussions
- Mini groups / triads / duos
- F2F and Online group discussions
- Indepth interviews (Personal / Telephone)
- Ethnography / On location visits
- Video diaries
- Mystery shopper
- Car clinics
In some instances it is necessary to think “out-of-the-box”, in order to get more specific and comprehensive insights, where new, creative and unorthodox methodologies may be used. At Psyma, we do not limit ourselves to the traditional and more common methodologies, but often develop and provide new and creative methodologies specifically tailored to our client’s needs.
Quantitative Research Methodologies:
Where the market is already well explored and understood, and figures and forecasting is of more importance, quantitative methodologies provide the basis for establishing future strategic goals. Additionally providing marketers and companies an exact picture of the current market and existing trends.
At Psyma we offer various quantitative methodologies, including but not limited to:
- Paper & Pencil surveys
- Telephone surveys / CATI
- Personal interviews with the support of a programmed questionnaire (CAPI/ TAWI/ PAWI)
- Interviews in central location
- Online surveys
At Psyma our resources range across these methodologies and beyond, also covering varying types of research methods. Please feel free to contact one of our experts and inquire about our services and offerings.