As part of the global chain of Psyma subsidiaries, Psyma Pesquisas de Mercado strengthens the
multinational research community active worldwide under the Psyma Group umbrella. In
cooperation with Psyma Latina in Mexico City and Psyma International in Philadelphia, Psyma
Pesquisas de Mercado forms part of the strategic alliance, Psyma Americas, covering all markets
across these continents.
Managers at Psyma Pesquisas de Mercado:
Previously European-based, both general managers boast industry experience within the following sectors:
pharmaceutical, healthcare & medical devices, automotive, consumer goods, banking & finance, IT &
communication and e-business.
Ana Schaeffer: With a long and extensive background at Psyma Group AG in Germany and the USA, Ana
Schaeffer specializes in international pharmaceutical and healthcare ad-hoc market research projects. Her client base includes large multinational pharmaceutical companies and organizations. Brazilian but brought up in the UK, Ana's international background embraces cultural sensitivity which not only adds value to the research project but due to being bilingual in English and Portuguese and fluent in Spanish, serves the South American market and foreign clients with ease.
Holger Rothemund: Holger Rothemund has long standing business relationships with the majority of
international automobile manufacturers across Europe, within the consumer goods industry and in particular within the e-business sector. Previously based within Psyma in Germany for more than 5 years, his extensive background has now been strategically transferred to the new Brazilian subsidiary. German, with fluency in English, Spanish and Portuguese, his experience in international marketing research is well sought after by large, multinational companies.