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Psyma Ibérica, our Spain office

Since October 2005, Psyma operates its office in Madrid, Spain. Only two years later, our Barcelona office was founded. The founding team of partners and shareholders consists of knowledgeable, seasoned professionals with a can-do attitude.

The Psyma Ibérica team offers more than 40 years of professional expertise, covering qualitative and quantitative projects. Managing Director is Ignacio Macias, former division manager of GfK Madrid. He has been in charge of managing the Non-Food Division, providing full service research to leading corporations.


Specialized business areas of Psyma Ibérica:


Studio Facilities:

Psyma Ibérica is designed as a full service agency with English speaking managers. It also has its own observation facility in Madrid for conducting qualitative fieldwork.


Strategic Value:
Today, Spain ranks among the top 10 largest MR regions worldwide. With Psyma Ibérica, we tap into one of the most dynamic and creative markets in Europe. Psyma Ibérica reinforces our "Latin" competence, a valuable addition to our existing offices in the Americas and Europe.