Mobile Surveys
Mobile surveys directly over cellular telephone (OnMobile) within the scope of M-Business
Topic of survey:
In particular topics from the area of telecommunication (e.g. mobile portals, usability of mobile telephones).
Advantages:
- High mobile penetration (approx. 75% in Germany)
- Possibility to participate in survey even when traveling
Applications:
Evaluation of mobile portals:
- Survey objective: insight into user profiles, expectations of the users and user satisfaction
- Examples of research questioning
- Who are my users and how do they use the mobile offers/ services?
- How satisfied are my users?
- What are the main factors for satisfaction?
- Which aspects can be improved? How should the priorities be set?
Mobile advertising: Perception, acceptance and changes in behavior by target groups
Event-related: Fast feedback after an event (perception, acceptance and changes in behavior)
Branches/ customers:
Operators of mobile websites, advertising industry, agencies for mobile contents etc.
Managing Director
Dr. Frank Knapp
