Price/ rate test
For interested consumers and customers, the price as a quality indicator, the price-performance ratio and the price image often plays the decisive role in the area of IT/ telecommunications as to whether to decide for or against a particular provider. The positioning and success as a provider on the market is therefore determined by central questions on price and price plan structuring: what price or price plan - depending on the objective - is optimal? Where do the critical price thresholds lie? How much is a product improvement worth? And even: How much is my brand worth?
Objective:
Determine the optimal price for the product, individual components and the brand of the provider in the particular competitive environment. For these questions, various research methods are employed by Psyma - e.g. deductive methods, such as Conjoint, up to holistic approaches.
Result:
- Determine the value of a performance profile (by way of conjoint methods such as ACA, CBC Conjoint and Turnover optimization)
- Optimize price components (by way of Conjoint; e.g. CVA)
- Determine brand value (e.g. Brand-price trade-off)
- Identify price limits (e.g. van Westendorp methods)
- Quantify price readiness (e.g. Price class test, Willingness-to-Pay)
- Relative price positioning (e.g. Price benchmarking)
Applications:
- Determine price and purchase probability for hardware (device, laptop etc.)
- Design price plans; e.g. in the competitive environment
- Identify price acceptance for innovations and new products - including willingness to pay and estimation of potential
