Services & Sales
Services & Sales are important points of contact and play a special role in a positive brand experience, and meeting the expectations and needs of your target group.
- Personal conversations and individual consultations with dealers and hotline agents, who are acting as brand communicators, are particularly memorable and impressionable.
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The online channel is important to the decision making process and purchase, therefore it should be appropriately tailored to the needs of your target group.
Psyma‘s range of solutions for evaluating and monitoring distribution and service channels includes:
- PoS surveys: qualitative-ethnographic shop attendance, quantitative surveys and observations
- Surveys about dealers
- Follow-up touchpoint surveys: shop visitors, hotline caller etc.
- Analysis of purchase decisions (qualitative and quantitative)
- Use-Lab and evaluation of website and online shop
- Mystery: shopping, calling and transactions
- Brand fit
You can find further information about Shopping and Retail in our flyer. (PDF-Download)
Managing Director
Dr. Frank Knapp
