Market & Competition
To develop a successful corporate strategy, extended knowledge about Market & Competition is essential.
Psyma has extensive experiences in base and market studies and provides insights for:
- Market structures
- Segmentation of market and user
- Structures of needs and motives
- Usage and attitude
- Typology of users and decision makers
- Brand preferences
- Potential fields of growth: barriers to use and pace makers of progress
Depending on the area of interest, this type of research can be a qualitative-psychological base study or quantitative market analysis.
Managing Director
Dr. Frank Knapp
