Specific demand of Chinese female motorists
Higher education, higher income, and higher positions - Chinese women are becoming more independent. While cars are part of this experience, the automotive industry does not cater sufficiently to the needs of female motorists. Lisa Zeng published this article in the english special of the German market research magazine "Research & Results".
Download the article (pdf)[1MB]
or directly www.psyma-china.com
"Love At First Sight? -specific demands of Chines female motorists", in Research & Results, Sept. 2005, p. 20-21.
