„It is not the facts that guide the conduct of men, but their opinions about facts"
Sir Norman Angell (1872 - 1967), Nobel Peace Prize Laureate
Psyma is an international market research company, focusing on the analysis of the subjective side of markets. We specialize in understanding motives, feelings, social trends and hidden drivers. In our group of service oriented professionals, personality, consistency and expertise take precedence over standard solutions.
Each year, Psyma conducts market research in over 40 countries around the world, including established and emerging markets. We understand the cultural, behavioral, psychological, economical, sociological and "Globalisation and localisation are the 2 faces of the same coin. It takes global strategies to strike the right chords in each market to identify the right target groups and drivers. Psyma being one of the most acknowledged agencies in psychological research helps you to identify those "right" chords, market by market."
Matthias Fargel, CEOethnographic aspects of market research and innovation, and we tailor a market research plan to meet your specific needs. For small businesses as well as for international blue chip companies. Since 1957. Worldwide.
