Psyma Internal

Find out about internal news of our Psyma affiliates.

PSYMA GROUP AG

• PSYMA GROUP AG continues on the road to success: Even in the first three quarters of this year, the group was able to continue its steady organic growth (acquisitions not taken into consideration). In almost all business areas the set targets were clearly exceeded and a double figure growth rate was achieved in comparison to the previous year. For the final quarter a strong final spurt is expected, therefore the balance sheet for the financial year 2004 ought to look much more promising.
• Since July 2004 the holding organization has changed. The analysis departments of the individual business areas are now based centrally in the PSYMA GROUP AG, in order to create a synergy effect and to be able to balance the fluctuating workloads. Michael Mayer became the head of the analysis department.

Psyma International, USA

• Due to the rapid growth of the Psyma US team, the board of directors created an organizational structure change. This change will assist with the continued expansion in the US. Two new positions of Vice President of Psyma International, Inc. have been created and filled by Michael Conzelmann and Lois Sesskin. Psyma International is now headed by 4 managers: Matthias Fargel as Chief Executive Officer (CEO) in charge of strategy, intra-Psyma communication and representation overseas; Jeff Judek as Chief Operating Officer (COO) in charge of day to day operations, new account and business development; Lois as Vice President (VP) in charge of developing HR (human resources), domestic PR (public relations), and domestic formal affairs; and Michael as Vice President (VP) in charge of production, quality control and in-house training.

Psyma Latina

• Miriam Castillo and Maximilian von Papen are two new-comers to our branch in Mexico. This means our clients there have a highly competent team at their disposal who speak German, English and of course Spanish.

Psyma Online

• New core competence at Psyma Online: With his experience in setting up and examining the user friendliness of e-Commerce and web support, Jörg Bauer joined Psyma Online on 1st August 2004. He is now responsible for eye-tracking, i.e. the analysis of the view process of advertisements or the use of web pages.

Psyma International, Europa

• Alexander Rummel, one of the managing directors of Psyma International Medical Marketing Research and specialist for market modeling (positioning, pricing und forecasting), was appointed to the Primary Research, Methods and Training Committee of the European Pharmaceutical Marketing Research Association EphMrA. The committee consists of representatives of the pharmceutical industry and related agencies. Objectives of this committee are to maximise the potential of new methods and techniques in Pharmaceutical Primary Marketing Research via workshops, publications and a pocket guide lexicon. Further details