Online Research
Complementing our research portfolio, we have introduced online research into our line of methodologies. This type of research is primarily intended to:
- Supplement standard projects on an ad-hoc basis
- Have your website evaluated by online users
- Gain basic insight into particular target groups' positions and attitudes
- Conduct online surveys among your employees (e.g. sales representatives) to appraise communication concepts, promotional activities and selling techniques - global, cost-effective and time-efficient.
Besides these primary research intentions the following areas can be explored and evaluated, as well:
- Depiction of personal experiences and expectations towards ailments and/or therapies
- Portrayal of current therapy regimes
- Evaluation of corporate image concepts / graphic elements (logos, trademarks)
- Detection of potential trends
- Analysis of habits regarding information sourcing/gathering
