Name / Logo Tests

One of the most important decisions to take when launching a new preparation in multiple markets is the brand name under which it is supposed to be marketed.
Country-specific regulations and international patent laws can narrow the choices considerably; nevertheless there are always several options to choose from.

At this point, name testing can ensure that the ultimately adopted name conveys the intended messages; whether or not the selected name can foster the success of a drug depends on many factors.

These include the passive perception (appearance, i.e. font, color, size, style), active perception (how the name is pronounced), emotional, spontaneous associations, cognitive notations (images, empathy, appeal, etc.), as well as more direct verbal aspects (sound, tone color of the name) as well as the writing ease and fluidity.

We ensure by our international experience that all intercultural aspects and country-specific idiosyncrasies are considered when the feasibility of a global brand name is under scrutiny.

Psyma International Medical has refined this study type's methodology by a multitude of surveys all over the world. Today we can offer validated and verified instruments that guarantee a flawless, value-added research with tangible results.