Tracking Studies
Tracking studies belong to the finest market research tools when it comes to providing information and deep insights that can be achieved.
An ad-hoc measure for tracking developments and trends in markets and opinions, the tracking study is an important longitudinal tool for following events over a specific period of time.
This may include anything starting from lifecycle management, measurement of proliferation (new drugs, administration forms, etc.) and corporate image monitoring to impact measurement (impact of marketing strategy changes, PR measures, "disasters") or weak-signal detection of trends in medical paradigms or health behavior.
Methodologies vary according to objectives and cost considerations as many variables are to be considered when designing such a study (How many waves? What time intervals? Same respondents, same methodology in each wave?, etc.).
We put our experience to use by
- designing a study to answer your questions;
- keeping to your budgetary limitations
- and maintaining comparable measurement parameters in each phase.