Media Research
Thomas Kolbeck is managing director of the Psyma Research+Consulting GmbH and your point of contact for anything concerning media and TV research. Thomas Kolbeck has a social science background and has been working in media and consumer research for 15 years.
4 out of the five biggest German TV channels trust our qualitative media research division.
Psyma Media Research gets to the root of television and radio matters and delivers those behind the scenes strategic recommendations to the content of the conceptions and format of their programs.
Psyma Media Research applies qualitative methods primarily for television and radio research but also uses the Psyma network’s expertise for quantitative studies or “a mix of methods” studies. No matter what methods are used we find creative tailor-made solutions which we conduct with a wide range of experience and extensive industry know how.
Psyma Media Research provides a high level of specialization and a committed and competent research team. We know how television and radio operate, we possess a wealth of target group and genre knowledge concerning the media industry, and are able to combine this with the PSYMA GROUP methodology spectrum.
Managing Director
