Range of Services / Projects
We distinguish the following types of projects for our clients:
Product and Competitor analysis
- Market identification and development
- Decision making behaviour and success factors
- Competitor analysis
- Distribution analysis
- Market Due Diligence (for M&A decisions)
Customer satisfaction and retention
- Customer satisfaction analysis (MOSTER) = MOnitoring Satisfaction to Ensure Retention
- Image Analysis
- Portfolio / Strengths and weaknesses analysis / SWOT
Market and technology-oriented product development
- Diversification studies
- Analysis of technological trends
- Conjoint analysis (online and offline)
- Product Tests / Product launch
Market segmentation
- Price-value Segmentation
- Costumer-oriented Segmentation
Market development
- Feasibility Studies: Market opportunities and Risks
- Market development concepts : Entry strategy
- Identification and selection of business partners
Brand research
- Brand image & Brand essence ( Brand equity)
- Brand controlling and Brand management
- Brand value analysis
- Tracking
Pricing
- Price determination / New products
- Price tracking
Ads and Communication
- Ad tests (especially for technical oriented target groups)
- Concept test
Managing Director
Klaus Jebe
