Research Tools
We offer individual solutions, tailored for our clients' needs. Hereby we do not stick to black box approaches, but we adapt transparent tools for you that are transparent and comprehensive to develop an analysis that can be put into actionable practice.
We offer:
Secondary Research
- Desk Research
- Internet Research
- Database Research
Primary Research
- Quantitative Research
o Personal Interviews (also CAPI)
o Telephone Interviews (CATI)
o Online Interviews (also through an Access Panel)
o Postal Mail Interviews - Qualitative Research
o In-depths interview
· Face to face / on-site
· Face to face /in a studio
· By phone
o Observations (via video and interviewing) - Focus groups
o National
o International (on-site client hosting through our project managers) - Workshops
o Creative workshops
o Concept development workshops
o Implementation workshops
Analysis
- Standard evaluation /Frequency analysis
- Calculation of Correlations
- Multivariate data analysis
o Factor analysis
o Cluster analysis
o Regression analysis - Conjoint analysis
- Portfolio analysis
- Prognosis
o Trend extrapolations
o Scenario techniques
We have specific know-how in hybrid research approaches where different research approaches are combined.
Managing Director
Klaus Jebe
