Products & Methods

Our Marketing Research and Consulting services can be used in every area within your corporate structure. These include the following:

Corporate Platform:

• Corporate Image Analysis (Shareholders, Stakeholders)
• Corporate Communication
• Stakeholder Relationship Management
  - Satisfaction / Loyalty
  - Training Measures / Relationship Optimization
  - Investors Confidence Analysis including Corporate Governance
• Process Optimization
• Support during the implementation of a new corporate culture, for example after merger and acquisitions activities.
  

Methods:
Expert Delphi surveys, in-depth exploration, creative workshops, internal strategy workshops, quantitative survey and analysis methods such as continuous stakeholder management systems

Brand Platform:

• Brand Management / Brand Strategy
• Brand Image
  - Positioning in the competitive environment / SWOT Analysis
  - Driver Analysis
  - GAP Analysis
  - Co-branding
  - Launch / Relaunch / Brand Stretching
• Brand Communication / Communication Strategy

Methods:
In-depth interviews, creative workshops, internal strategy workshops, brand core analysis incorporating a wide spectrum of projective and creative methods such as metamorphosis, psychodrama, planet game, laddering, thinking aloud, brand therapy), quantitative survey and analysis methods such as continual brand management systems.

Product Platform:

• Generating ideas for product & service development
• Qualitative concept tests in various segments, e.g. business customers such as companies, concerns, multinationals; private customers such as the retail sector, wealthy private customers, intermediaries
• Evaluation of various financial services
• Evaluation of bank branches, subsidiaries and consultation centers
• Product Communication / Communication Strategy

Methods:
Shadowing, Double Check Shopping, in-depth interviews, surveys in dealership branches, creative and internal strategy workshops, quantitative survey and analysis methods etc.