Wording Test
Aims
Wording Test helps you:
- Categorize/ organize your content and name nomenclature and navigation elements in your website according to the understanding of the user rather than the website developer.
Results
- Identification of best among alternative labels
- Let users make own proposals for ideal wording
- Optimal allocation, segmentation and chunking of content
- Comprehensibility of English language used in non-English websites.
- Use of terminology, comprehensiveness of the website’s ‘language’ or text used
- Translation issues addressed
Process
Simple and interactive question design and complex analysis with delivery of clear and actionable results:
- Qualitative: a number of face to face interviews e.g. during a usability test, uncovers comprehensibility and ideas which can be scrutinized in-depth.
- Quantitative studies: (using online intercept or panels) allow for a valid assessment which terms are preferred.
Managing Director
Dr. Frank Knapp
Managing Director Sales
Dieter Gabsteiger