Website Benchmarking
How is your website assessed in comparison to the competition?
Aims
Companies invest considerable resources in their Internet presence, i.e. in its content and features. The efficiency of these services must be monitored: do they offer, from the point of view of the customer, the correct solution in the correct way? This process involves not only an absolute assessment of the website in question, but also assessment relative to branch rivals:
- How does your website perform relative to the industry average?
- How are you positioned relative to the competition?
- Which aspects suggest room for improvement?
Results
- Assessment of quantitative acceptance measurements: is an acceptance quota of 70% good or bad? Where do I stand in comparison to the competition?
- Discovery of own deficits: where is there room for improvement? Do other sites offer examples of best practice solutions?
- Prioritisation of improvement measures: which aspects are most important for users, and which are most accepted? How can I target my budget most effectively?
- Observation of developments: what effect do the improvements have? Which needs/ requirements become apparent over time? How is the competition evolving?
Applications
- Comparison of competitors’ sites/ learning from the competition.
- Comparative values from other sectors are available.
- Observation of own performance over the course of time.
Managing Director
Dr. Frank Knapp
Sales Manager
Christoph Haas