Qualitative Baseline Study
Aims
To successfully meet your e-business aims your online offering must be understood by users, be user friendly and meet your users’ needs.
It is essential to have this level of feedback and learn of innovative content now, rather than wait for inevitable and costly "repairing" issues as they later appear.
Methodology
Classic methods such as group discussion and in-depth interviews are very effective at achieving this.
Moreover, we have adapted specially designed online research as individual or combined methods:
- Online group discussions - and online forums for an open and interactive exchange.
- Online diaries – to follow users’ experiences for example during specific processes.
- Blog – either "open" so fellow users can comment, or "closed" for anonymity. Ideal to enable users to share insights and upload images / examples.
Advantages of online methods
- Insightful and authentic user feedback.
- Easy to implement and to handle, adequate for international surveys.
- Independent of time and place, geographically spread target groups or those, difficult to reach, can be included much easier than it is the case with classic recruitment.
- Real-time online observation ensure clients and web design team gain first-hand feedback.
- Particularly effective for e-business topics and for accessing internet savvy users more effectively than with classic recruitment methods.
- Complex questions (e.g. buying decision process) can be explored overtime rather than in a one-off survey.
Managing Director
Dr. Frank Knapp
Managing Director Sales
Dieter Gabsteiger