Rapid Prototyping

Active optimisation instead of capture and documentation

Aims

• Quick and efficient optimisation of website prototypes or user interfaces which are to be developed as rapidly as possible.
• Elimination of errors during testing phase.

Application

• Testing of various design options for new features.
• Testing a re-launch:
  • How can planned process improvements / layout changes be implemented fully, and to the benefit of the user?
  • How can obstacles discovered during tests be removed simply?

• Possible samples:
  • Fully functional, current Internet presences.
  • Internet presence prototypes (e.g. linked screenshots) or only rudimentarily linked websites.
  • For paper prototyping, even simple design sketches are sufficient.

Process

• Testing of core tasks with users from the target group.
• 3-phase test:
  • Phase 1: Test with 3 – 4 respondents. Discussion of results in test team. Concrete suggestions relating to design / improvement are put forward, which are quickly implemented by Psyma research staff or by the agency.
  • Phase 2: Test of new version, again with 3 – 4 users. These results form the basis of further design improvements.
  • Phase 3: Test of re-worked version.

• Strongly implementation- and result-oriented, rapid reporting.
• Test studio, with facilities for observation and video recording.
• Carried out by experienced usability experts.
• Important: responsible contact at the customer’s / at the agency (rapid decision-making!)
• Small sample size (9 – 12 interviews = 3 – 4 respondents per phase).
• Strong emphasis on usability and acceptance of content / processes.
• Optional: eye tracking .

Managing Director

Frank Knapp | frank.knapp@psyma.com

Nuernberger Str. 103 | 91207 Lauf | Germany
Phone: +49 911 99574-90 | Fax: +49 911 99574-99

Sales Manager

Christoph Haas | christoph.haas@psyma.com

Nuernberger Str. 103 | 91207 Lauf | Germany
Phone: +49 911 99574-81 | Fax: +49 911 99574-99