Look&Feel Test
Aims
- Considering a re-fresh/ re-brush/ re-launch? Critical is to understand how well the current or proposed offering come across to the user concerning its look n feel.
- The aesthetics of your website are not only key to engender a greater appreciation for your brand in the online environment, they also have a profound effect on users’ overall experience.
Results
- Search-click test: Identification of the most efficient concept by visualizing search strategies via heatmap
- Attention-click test: Identification of eye-catching areas and weaker areas
- Screenshot-commentator: Precise qualitative user input towards preferences, likes/ dislikes
Process
- Recruitment of test persons via a panel or onsite intercept
- Semi-monadic or monadic evaluations if comparing various proposed options
Managing Director
Dr. Frank Knapp
Managing Director Sales
Dieter Gabsteiger