E-Mail Newsletter Evaluation
Aims
- Evaluation of e-mail newsletters using universally valid assessment criteria.
- Use of a benchmarking database with key indicators for the evaluation of newsletters.
- Assessment of the performance of a newsletter, within the sector and cross-sector.
- Flexible approach: contains key indicators for benchmarking, but also offers scope for individual, detailed questions.
Applications
- Newsletter evaluation among subscribers:
- One-off evaluation (ad-hoc study).
- Regular evaluation at longer intervals (e.g. 1x per year) or more frequently, but with reduced scope of questioning.
- Newsletter evaluation among non-subscribers (obstacles to use and opportunities).
Results
- User structure (customer, non-customer ...) / demographic data (age, sex ...)
- User habits
- Assessment of registration process
- Assessment of newsletter (overall acceptance, likes / dislikes, layout, relevance of topics, clarity, etc.)
- Potential for generating enthusiasm and loyalty
- Willingness to recommend to others
- Scope / text volume
- Frequency of appearance
- Response / click incentive
Managing Director
Dr. Frank Knapp
Managing Director Sales
Dieter Gabsteiger