E-Business-Research
Dr. Frank Knapp
is Managing Director of Psyma Research+Consulting GmbH and Head of the E-Business, IT & Telecommunications Competence Center.
He was co-founder of its forerunner Psyma Online Research and has been working for Psyma for more than 10 years. An economist, he specializes in the evaluation of e-business-concepts, (web-)usability, application and development of statistical methods, measurement of preferences and customer satisfaction as well as international research.
The Eye of the Experts in E-Business Research
- Bringing the Customers’ Views to the Core of the Business
- Long-term-partnership & knowledge sharing with clients
- International scope: North & Latin America, Europe, Asia
- More than 300 Onsite-Surveys per year
- Qualitative Methods from EyeTracking to RapidPrototyping
- International website benchmarkings covering a range of industries / verticals
- Optimising e-Business and e-Marketing Activities
- Online-Advertising-Pretests
- Psyma Online Radar: What do users of the WWW say about your brand and products?
Our office:
Psyma Research+Consulting GmbH
E-Business, IT & Telecommunications Competence Center
Nürnberger Str. 103
91207 Lauf an der Pegnitz
Managing Director
Frank Knapp | frank.knapp@psyma.com
Managing Director Sales
Dieter Gabsteiger | Dieter.Gabsteiger@psyma.com
