E-Business-Research
Dr. Frank Knapp
is Managing Director of Psyma Research+Consulting GmbH and Head of the E-Business, IT & Telecommunications Competence Center.
He was co-founder of its forerunner Psyma Online Research and has been working for Psyma for more than 10 years. An economist, he specializes in the evaluation of e-business-concepts, (web-)usability, statistical methods, measurement of preferences and customer satisfaction as well as international research.
Dieter Gabsteiger
Managing Director, is responsible for the Psyma Research+Consulting marketing activities, especially in the E-Business areas.
After more than 10 years of successful marketing (KHK, Sage Software GmbH, IBM), he became one of the founders of Psyma's E-Business Competence Center. Through the use of distributive measures, Dieter was able to establish the innovative approaches of Internet-based research successfully establishing E-Business within Psyma.
The Eye of the Experts in E-Business Research
- Bringing the Customers´ Views to the Core of the Business
- Long-term-partnership & knowledge sharing with clients
- International scope: North & Latin America, Europe, Asia
- More than 300 Onsite-Surveys per year
- Qualitative Methods from EyeTracking to RapidPrototyping
- International website benchmarkings covering a range of industries / verticals
- Optimising e-Business and e-Marketing Activities
- Online-Advertising-Pretests
- Psyma Online Radar: What do users of the WWW say about your brand and products?
