Consumer Research and Online Research are merging to become ‘Psyma Research+Consulting’

As of the 1st September 2006 the strengths of ‘Traditional Consumer Research’ and ‘Online Research’ within Psyma will be combined: The companies ‘Psyma Psychological Market Analysis’ and ‘Psyma Online Research’ are merging to become ‘Psyma Research+Consulting’.

The merger of Psyma’s competencies enables us to provide you with our full compliment of market research techniques whether it be online or offline. This is in line with the Psyma philosophy: applying our expert knowledge of clients’ industries to develop the optimal research solution for you – drawn from the whole range of concepts, tools and techniques.

What’s in it for you? What’s new?
Thus, as a key benefit to our clients, competence centers will be formed to further strengthen our knowledge base and shorten delivery lead times. This will be accompanied by tools applicable to all industries, such as website and ad tests by means of Eye Tracking, concept tests based on conjoint analysis, sponsoring research and customer satisfaction analysis. The name ‘Psyma Online’ will remain a brand name and will continue to be used by Psyma’s leading international Website-Benchmarking-Tool.