Sport, Leisure & Fashion
Fashion, leisure and sports articles have a few things in common. Every season a fresh new collection appears and the market is a very dynamic one because of this. A brand’s products which may be following trends one day, may become slow sellers by the time they are launched onto the market. Market research in this sector must therefore be able to predict future trends as focusing on current trends tomorrow leads to the products of yesterday!
Managing Director
Bernd Wachter | bernd.wachter@psyma.com
