Sponsoring and Sponsoring Control

In addition to quantitative indicators of the efficiency of sponsoring measures (e.g. awareness of the recipients of sponsoring, scope of the media) Psyma, in its sponsoring model, takes into consideration which mutual image transfers are to be counted within a partnership such as questions like "To what extent does the image of my brand profit from sportsman XXX?" - "How credible is this partnership?

Psyma takes into consideration the more qualitative measurement of the effect of sponsoring measures. We work for the following companies amongst many others:

adidas
multitude of studies from Boris Becker to Bayern Munich, throughout Europe

Reemtsma
Formula 1, Davidoff & Schloßparktheater

Schöller
Cirque de Soleil, Nürnberg Ice Tigers

IMG
Bernhard Langer

Furthermore we measure the strengths of the outstanding features and effectiveness of advertising measures at actual events, e.g. pitch-perimeter advertising, virtual advertisement insertions during sports coverage, ballboy equipment etc..