Eye movement & hot spot analysis
Measuring the eye movement and areas of interest supports the verbal information gathered during personal interviews and provides valuable information about optimisation potentials. Eye-tracking can be considered as a compatible complementary module on a qualitative basis (20-30 respondents).
Psyma Research+Consulting is equipped with three state-of-the-art Eye-tracking devices which detect the test person’s pupil reaction with laser technology. The test person’s viewing of both static and motion pictures can be sensitively measured and displayed.
Eye-tracking takes place in test-studios.