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Advertising Research

Psyma Research+Consulting offers a wide spectrum of creative-explorative, qualitative and quantitative methods in the field of advertising research:

We support you from the beginning, e.g. with brainstorming, screening and selection processes of promising ideas in the early phase of the campaign development.
We choose economical and target-orientated techniques and methods for pre-testing your finalised concepts.
Our online-based ad-tracking provides detailed information about the effectiveness of your advertising campaigns – quick, cost saving and valid, both campaign referring and campaign attendant?

Please click on the links to get further information about each field of research:

Idea Check	Pre-Testing	Eye-Tracking	Controlling
Creation/ Identification of suitable advertising elements or animated concepts (scribbles)	Diagnosis of awareness and/ or communication performance of finalised concepts	Physiological measurement of eye movements and emotional activation	Effiectiveness of advertising efforts: cut through potential and image effects of campaigns
Creative generation/ screening of visuals, messages, settings, claims, testimonials etc. Pre-diagnosis of (alternative) concepts	"Consealed" pre-test (magazine or programme test) Folder test "Open" pre-test (concept testing)	Eye movement and "hot spot" analysis (for static or motion pictures) i-motions (adverts)	Campaign specific advertising research: ad effectiveness research; ad tracking
Method: Focus groups (qualitative); Psyma Explore (quantitative-explorative)	Method: Face-to-face/ Studio-test Online Access Panel (quantitative)	Method: complementary (qualitative)	Method: Online Access Panel (quantitative)

We focus on qualitative diagnosis, even in the context of quantitative test designs:

Regardless of field of research and approach, you will get a meaningful and independent attestation of your advertising efforts from your target group’s perspective – including suggestions for optimisation.