Consumer Goods Research
Psyma Research+Consulting GmbH
Since 1999, Bernd Wachter is the managing director of our most traditional business sector within the Psyma group that roots back to 1957: Consumer goods research. Our focus nowadays are FMCGs, comestible & luxury goods and fashion & sports.
Our main point of emphasis is the qualitative and quantitative research of target groups for the management of brands and markets. The exposure of a brand‘s inner reasoning is crucial for its successful guidance and not the description of its behavior. Those who know how judgements are formed, how the decision making process progresses and what expectations exist on the basis of previous product experiences can plan product success and competitor positioning. We carry out population representative studies with the help of long-standing partners in our network both at home and abroad. Psychologically orientated questionnaires and above all interpretations also offer the corresponding added value in quantitative studies.
Managing Director
