Products & Methods

Our Marketing Research and Consulting services can be used in every area within your corporate structure. These include the following:

Corporate Platform:

• Corporate Image Analysis (Shareholders, Stakeholders)
• Corporate Communication
• Stakeholder Relationship Management
  - Satisfaction / Loyalty
  - Training Measures / Relationship Optimization
  - Investors Confidence Analysis including Corporate Governance
• Process Optimization
• Support during the implementation of a new corporate culture, for example after merger and acquisitions activities.

Methods:
Expert Delphi surveys, in-depth exploration, creative workshops, internal strategy workshops, quantitative survey and analysis methods such as continuous Stakeholder Management Systems

Brand Platform:

• Brand Management / Brand Strategy
• Brand Image
  - Positioning in the competitive environment / SWOT Analysis
  - Driver Analysis
  - GAP Analysis
  - Co-branding
  - Launch / Relaunch / Brand Stretching
• Brand Communication / Communication Strategy

Methods:
In-depth interviews, creative workshops, internal strategy workshops, brand core analysis incorporating a wide spectrum of projective and creative methods such as metamorphosis, psychodrama, planet game, laddering, thinking aloud, brand therapy), quantitative survey and analysis methods such as continual brand management systems.

Product Platform:

• Generating ideas for product development
• Car Clinics
• Early Buyer Surveys
• Quality Function Deployment Studies (the whole vehicle as well as individual features):
  - QFD Classic
  - QFD Slim Line
  - QFD Real Life
• Evaluation of various products and services involving everything to do with cars, such as financing and accessories.
• Examination of the pre-sales, sales and after-sales phases:
  - Acceptance of innovative sales channels and concepts
  - Generating ideas and developing innovative service concepts
  - Evaluation of current services
  - Customer retention programs/ optimization strategies
• Evaluation of dealership branches - e.g. brand fit, architectural design, staff, showroom etc.
• Product Communication / Strategy

Methods: Quantitative survey and analysis methods, interviewing at dealership branches, creative workshops, internal strategy workshops, shadowing (accompanying customer in vehicle during everyday situations), qualitative and quantitative optimization of product concepts and feature combinations by using conjoint analysis, surveys in the car etc.