Psyma Automotive Integrated Practice

The Psyma Automotive Integrated Practice provides custom-tailored market research and consulting solutions for OEMs of passenger cars and commercial vehicles as well as for their suppliers and related service industries including gasoline companies. According to our motto ”Committed people creating customized solutions”, our primary focus is on serving clients, meeting their individual needs and providing them with actionable knowledge. From a market and marketing oriented perspective, we apply the specific methodologies and techniques that are most suitable to address the client-specific questions and tasks.

One professional service partner will be there to work with you during the entire project. Having a profound automotive expertise and an intercultural profile, our research professionals guarantee industry-specific professionalism and adherence to clearly defined uniform quality standards for international automotive studies. With branch offices in Munich (Germany) and Philadelphia (USA), the Psyma Automotive Integrated Practice is a team of dedicated automotive market researchers who provide quick real-time response to clients on both sides of the Atlantic.

As Managing Director of the Psyma Research+Consulting GmbH, Christina Eisenschmid heads the Psyma Automotive Integrated Practice. She holds a degree in psychology and brings with her 20 years of research and consulting expertise for the automotive industry.

As Vice President, Sebastian Knauer runs the U.S. branch of the Psyma Automotive Integrated Practice in Philadelphia. Focusing on international projects, he has a long-standing experience as an automotive market researcher with both an industry and agency background.

We have a worldwide network of cooperation partners with dedicated expertise in automotive market research. Furthermore, centralized service units and in-house experts belonging to the Psyma Group assist the Psyma Automotive Integrated Practice with in-house translation and verification of foreign language questionnaires, CAPI/CATI/CAWI script writing, fieldwork coordination, coding (multi-lingual) and data tabulation. Furthermore we have our own CATI facility for interviews in various languages as well as an international Online Access Panel.

For website research we have a team of in-house experts headed by Dr. Frank Knapp (Psyma E-Business - Nuremberg), which also runs the international benchmarking study for automotive websites regularly commissioned by 25 car brands.

Your contacts:

Christina Eisenschmid
Maillinger Str. 14
80636 Munich
GERMANY
Tel.: +49 89 202096-10
Fax: +49 89 202096-29
christina.eisenschmid@psyma.com

Sebastian Knauer
661 Moore Road, Suite 120
King of Prussia, PA 19406
USA
Tel.: +1 (610) 992 0900 ext. 109
Fax: +1 (610) 992 0905
sebastian.knauer@psyma.com